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The web site states the following, "What you need to bring Food sandwiches, bottled water, if you are prone to motion sickness be sure to take Dramamine as directed before boarding the vessel eat a light breakfast, non-skid non-marking shoes, apply sunscreen before and during trip." I saw that the web site said " Call for season specials! Drug and Alcohol Free." They also said " Welcome aboard the Takedown! Located in the beautiful Florida Keys you will catch fish and have a front row seat to some of the most amazing views in the world! Call now to book your reservation." The meta header had keywest sport fishing as the first optimized keyword. This keyword is followed by fishing charters keywest, key largo charter fishing, and islamorada charter fishing which isn't as urgent as keywest sport fishing. The other words takedowncharters.com uses is florida keys fishing guide. miami international airport is included and could not be viewed by search crawlers.